The Circa 65 MarketStormSM process helps technology companies define clear sales and marketing goals and results in a marketing strategy tailored to your business, and a detailed, tactical plan for accomplishing your goals. MarketStormSM is the first step in Building the Bridge—our proven methodology for connecting your capabilities and resources with the needs of your target customers. We use this six step process—Strategy, Messaging/Branding, Lead Generation, Sales Tools, Ongoing Programs & Communications, and Evaluating Results—to plan and execute successful marketing and sales initiatives.