DMESM is a subscription-based program that provides senior, director-level leadership of all marketing activities. The leadership team of most of our clients tends to have tremendous sales and technical backgrounds but the necessary marketing skills and bandwidth rarely exist. Let one of Circa 65’s experts lead the successful execution of the marketing plan. It’s a way to outsource customized marketing program management for a fraction of what you’d pay to hire a full-time marketing professional. The Circa 65 DMESM functions as a Director of Marketing for each client to: Create a marketing budget and identify sources of marketing funds Establish ROI metrics and track performance of each marketing activity Coordinate marketing programs with the sales team to ensure successful outcomes Manage the implementation of marketing programs and tactics Manage external agencies and service providers to execute marketing programs Update company leadership on progress towards strategic goals In the end, it’s all about achieving sustained, profitable growth and the Circa 65 DMESM program can help make it happen.